Bloom most likely used micro lenses to photograph the plants. Relatively, the photographs have a deep depth of field, which means closed down aperture. The plants usually tend to be still, so motion blur shouldn't be an issue. It's likely that he saturated some of these photographs, because they look somewhat "too colorful".
The artist appreciates the beauty of plants in a micro scale, which majority of us would normally miss out.
I chose this artist because my own interest in plants. Many of them may seem similar, but if you pay attention to something other than color, you'd notice they're as different as the animals. Many plants have different behaviors and preferences. It's great to photograph them because we easily have access to many varieties, unlike animals (they run/fly/swim, hide, etc...).
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