Thursday, May 29, 2014

Andreas Meichsner- "The beauty of serious work"

Andreas Meichsner

Andreas's project called The Beauty of Serious Work Presents product testing by the German Association for technical inspections. The company called TUV us responsible for certifying the safety, performance, and quality of consumer goods and technical equipment. Andrea's work allows for the asking of questions more than it explains what tests they are doing. His idea is to raise awareness to the expectation for high product standards in our society.

To me this is a almost comical look at uses and interactions with everyday objects in ways that we would not expect to see them. This abstract photo peeked my curiosity, to imagine the reasons for these tests and what questions were asked in order to create these tests. The visual narrative displayed by Andrea's work allows a new way of looking at objects we use everyday. The men in the photo appear serious as the title of the work suggests but knowing myself I could imagine the inner kid of each man delighted at the idea of standing on a white couch with their shoes on.


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