Sunday, November 24, 2013

Sarah Retchin: Adam von Mack


I can’t remember if we talked about von Mack in class, but one of his focuses is familiar, as Liesa is interested in this specific type of portraiture. So this artist might be of interest to you, Liesa (check out the portfolio labeled “The Raw”).
Back to the photographer: Adam von Mack is both a commercial and fashion photographer who originally went to school to study biology, but now fully focuses on photography. He likes revealing genuine expressions from his models and says that he is, “always looking for the face behind the face.” He’s influenced by artists like Martin Munkacsi, Richard Avedon, Herb Ritts, and Irving Penn. He mainly works digitally, but has a few black and white analog photos on his website. He definitely has a fashion aesthetic—most of the lighting used in his photos seems to intentionally flatter the models’ angles. There’s a very beautiful, romantic feel to most of them. I should also note that a majority of his photos are taken vertically, which is something I've been trying to focus on myself.




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