I don't know much about the technical side of photography yet but it seems to me that Aaron Ruell uses a digital camera and shoots in color.
Aaron Ruell loves the use of color in his pictures. His photos look like commercial art, they are bight, organized and aesthetically pleasing. He likes to photographs people and places. Most of the time the people he shots aren't looking into the camera.
I love that his pictures look like commercials! They all have a very nice flow to them that is not at all organic but chosen very specifically. Aaron does get a lot of advertisement work, which i think is fitting due to the nature of his work. He is not only a well known photographer but also an actor and director. I think almost everyone has seen a piece of work by Aaron Ruell. Some of his most famous work is the opening scene of and advertisement for Napoleon Dynamite. It was very hard for me to choose just three of his pictures.
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